The Do’s and Don’t’s of Sales Shopping

If it seems too early to be thinking about the January sales, think again! In this bleak financial market, the sales will be starting much earlier this year as retailers try to tempt us to part with our money. So what is there to think about? How do you plan for the sales? If you usually wander around them aimlessly picking up a few ‘bargains’ here and there, things that you don’t really need and later regret buying, read on…

1. Avoid the shops that roll out rails and rails of clothes stock from previous seasons. If no-one wanted them in Winter ’07 or ’06, why would you want them now?

2. Avoid high fashion items that are on their way out. Instead look for good quality investment items that won’t date such as cashmere sweaters, leather jackets and wool coats. You’ll be able to wear them for seasons and seasons to come and will be proud that you got such a good bargain.

3. If you come across an item that you really love but can’t afford in this season’s collections, don’t despair. Keep an eye on the price tag throughout December to see if the price falls drastically. If not, find a helpful assistant and ask when the item will be going in the sales and what the price will be. Sales assistants often have this information and by asking them for it you can ensure that you turn up on the right day, at the right time and go away with something you really want.

4. Have a good look through the underwear section. A certain design or colour of bra might not have been the season’s best-seller but if it is the right size and does the job it doesn’t matter – most people will never see it! Often bras can be picked up for half price or lower in the January sales and although they may not end up being your favourite special occasion bras they’re ideal for everyday use.

5. If you’re a regular attendee of glitzy evening events, parties and balls, plan ahead and get your cocktail dresses in the sales. There is usually a good selection left over after Christmas and they won’t date too quickly.

6. As with all clothes shopping, make sure the items you buy really suit your colouring and show off your figure. If you’re not sure about the colours and styles that suit you best, book a colour analysis and style consultation before you hit the sales. The initial cost may seem expensive but in the long run they will save you money on costly mistakes. Alternatively, why not book a style consultant for some personal shopping. They will give you an honest opinion and won’t let you buy unflattering items just because they are cheap. Instead they will find you bargains that really bring out the best in you.